Post by account_disabled on Mar 5, 2024 0:05:36 GMT -5
RodrÃguez Categories Shopping center marketing Trends for shopping centers that you should know in 2022 Shopping centers closed the 2021 financial year with levels still below the pandemic, with sales 23.5% lower than 2019 and 13.5% fewer visits. However, they are encouraging figures compared to 2020, since they have achieved an increase in sales of more than 21% , also increasing visits by almost 20%. These data lead us to predict an upward trend in visits in this year 2022. This scenario of optimism translates into the implementation of new spaces : there are 8 planned openings of new shopping centers in Spain between 2022 and 2024, which will be added to the 570 that currently exist in our country.
Given this hopeful and competitive panorama, it is undoubtedly advisable to find marketing strategies for shopping centers that allow them to differentiate themselves from the competition , so that the client chooses our offer as the first option within the possibilities available to them within their location. We must try to offer the customer a global BTC Users Number Data consumer experience , which includes shopping options, leisure, restaurants and other types of activities. In short, make the visit to the shopping center as extensive as possible, thus expanding the possibilities of cross -selling . In this situation, we can detect a series of trends for shopping centers for this year 2022: Omnichannel Although the increase in online sales is a fact, new options such as click and collect can help direct customer traffic to the shopping center and once there, they opt for in-person consumption of other products or services that are offered to them.
In this sense, it is important to have a wide variety of products and services that complement each other and help the consumer spend more time enjoying the mall . How do we achieve it? The main thing to be able to adopt this trend is to put customers at the center of the marketing strategy and establish a constant dialogue with them through traditional channels, but also through everything that new technologies offer us: social networks, email. marketing, content generation, applications, CRM... In short, take advantage of the possibilities of artificial intelligence to put them at the service of the client. This way we will not only reach a wider variety of targets , but we will do so in a more qualified and targeted way. Buy local and sustainability As a result of the pandemic, we find a consumer who is more aware of purchasing local products and sustainability . That is why within these trends for shopping centers it is worth remembering that the marketing strategy must be aligned with the center's sustainability policy.
Given this hopeful and competitive panorama, it is undoubtedly advisable to find marketing strategies for shopping centers that allow them to differentiate themselves from the competition , so that the client chooses our offer as the first option within the possibilities available to them within their location. We must try to offer the customer a global BTC Users Number Data consumer experience , which includes shopping options, leisure, restaurants and other types of activities. In short, make the visit to the shopping center as extensive as possible, thus expanding the possibilities of cross -selling . In this situation, we can detect a series of trends for shopping centers for this year 2022: Omnichannel Although the increase in online sales is a fact, new options such as click and collect can help direct customer traffic to the shopping center and once there, they opt for in-person consumption of other products or services that are offered to them.
In this sense, it is important to have a wide variety of products and services that complement each other and help the consumer spend more time enjoying the mall . How do we achieve it? The main thing to be able to adopt this trend is to put customers at the center of the marketing strategy and establish a constant dialogue with them through traditional channels, but also through everything that new technologies offer us: social networks, email. marketing, content generation, applications, CRM... In short, take advantage of the possibilities of artificial intelligence to put them at the service of the client. This way we will not only reach a wider variety of targets , but we will do so in a more qualified and targeted way. Buy local and sustainability As a result of the pandemic, we find a consumer who is more aware of purchasing local products and sustainability . That is why within these trends for shopping centers it is worth remembering that the marketing strategy must be aligned with the center's sustainability policy.