Post by account_disabled on Mar 6, 2024 5:39:45 GMT -5
Maybe it was finished on time but it was done in a sloppy way. Maybe the company was very typical both in terms of time and quality but left you feeling like you just shook hands with a cold heartless robot. Download this free worksheet and fill in your negative experience into the first column of exercise one. 1 Brand Values Worksheet Exercise 1 In the second column write the negative emotions or values that the specific experience communicated to you. What are the things in other words you like to avoid doing yourself In the third column write the opposite value that youd like your brand to project instead as a way of connecting to your audience.
For example Lets say that you stay in a glitzy glam hotel on a weekend getaway. Although the hotel is nice and the service good and timely Job Function Email List you didnt like the snobbery of the staff. So you write in column one snobby glitzy hotel stay. The reason you disliked the experience was that it left you feeling empty and disconnected. You didnt like how the place looked like every other hotel youve ever been to. Plus you felt like no one there was really interested in you but only in your money. And you write these negative emotions in the second column of your exercise.
So what are the opposite and positive values youd like to project instead It could be homey feeling like youve visited a friends house and not a faceless resort. Or friendly by being made to feel like a valued guest not simply a paying customer. Or even unique because you value experiences that stand out from the ordinary ones. And this example isnt entirely imaginary but it could be how Airbnb came up with brand concept and values of offering unique places to stay with local hosts around the world. Airbnb unique homey and friendly Airbnb unique homey.
For example Lets say that you stay in a glitzy glam hotel on a weekend getaway. Although the hotel is nice and the service good and timely Job Function Email List you didnt like the snobbery of the staff. So you write in column one snobby glitzy hotel stay. The reason you disliked the experience was that it left you feeling empty and disconnected. You didnt like how the place looked like every other hotel youve ever been to. Plus you felt like no one there was really interested in you but only in your money. And you write these negative emotions in the second column of your exercise.
So what are the opposite and positive values youd like to project instead It could be homey feeling like youve visited a friends house and not a faceless resort. Or friendly by being made to feel like a valued guest not simply a paying customer. Or even unique because you value experiences that stand out from the ordinary ones. And this example isnt entirely imaginary but it could be how Airbnb came up with brand concept and values of offering unique places to stay with local hosts around the world. Airbnb unique homey and friendly Airbnb unique homey.