Post by account_disabled on Mar 10, 2024 2:00:24 GMT -5
Customers are increasingly demanding and being able to provide quality service across all touchpoints – digital and physical – is one of the biggest challenges facing businesses today. In this scenario, chatbots emerge as a way to engage consumers, answer customer questions and work on generating leads. With the advancement and popularization of technology, this is no longer a solution restricted to large businesses. According to CX Trends , 35% of small and medium-sized businesses plan to have a chatbot for customer service in 2021. In this article, we will explain the importance of having a chatbot and provide tips on how you can develop a chatbot for your business that will allow you to stay ahead of the competition and offer a great experience to your customers. How important is it to have a chatbot in my company? Chatbots are software that automate interactions between a company and customers. Through data processing, the bot identifies patterns, consults a database and returns suggestions to help solve the problem or question raised by the consumer.
Through chatbots, it is possible to always be available, regardless of the day or time, giving companies the ability to provide enhanced support to a growing number of customers, without a proportional increase in resources. When well developed, the chatbot can offer quality service, improving the purchasing experience and establishing a network of trust between the company and Brazil Phone Number Data the public. Also according to CX Trends , entrepreneurs highlight agility in service (43%), reduction in response time (31%), user experience (29%), automation (28%), availability outside business hours (25 %) and reduced operational costs (22%) among the benefits of chatbots. According to a survey by IBM Corporation , it is estimated that chatbot marketing has reduced customer service costs by 30% and that the success rate of bot interactions by 2022 will be 90%. 5 tips for developing a chatbot for your business The success of the chatbot lies in its correct implementation.
Therefore, here are five tips so that you can develop a chatbot for your business that will help you serve better and reach more customers. Check out! 1. Identify common queries A survey carried out by Cedro Technologies in Brazil, in 2018, found that 90% of common processes can be resolved by chatbot, and 74% of customers and users can resolve queries in up to 2 minutes. Furthermore, 87% classify the user experience as “good” and “great”. Therefore, use the chatbot to answer these questions and save your human team’s time. Firstly, you need to understand your customers' needs and analyze what they want when contacting your company: to make a purchase or reservation? Troubleshoot? Ask questions? Know about your brand’s actions? Through research with your customers or services already carried out, it is possible to identify their biggest pain points, find out what they expect from the company, the most used keywords, the way they speak, among other characteristics that will help you develop a chatbot tailored to the needs of its customers.
Through chatbots, it is possible to always be available, regardless of the day or time, giving companies the ability to provide enhanced support to a growing number of customers, without a proportional increase in resources. When well developed, the chatbot can offer quality service, improving the purchasing experience and establishing a network of trust between the company and Brazil Phone Number Data the public. Also according to CX Trends , entrepreneurs highlight agility in service (43%), reduction in response time (31%), user experience (29%), automation (28%), availability outside business hours (25 %) and reduced operational costs (22%) among the benefits of chatbots. According to a survey by IBM Corporation , it is estimated that chatbot marketing has reduced customer service costs by 30% and that the success rate of bot interactions by 2022 will be 90%. 5 tips for developing a chatbot for your business The success of the chatbot lies in its correct implementation.
Therefore, here are five tips so that you can develop a chatbot for your business that will help you serve better and reach more customers. Check out! 1. Identify common queries A survey carried out by Cedro Technologies in Brazil, in 2018, found that 90% of common processes can be resolved by chatbot, and 74% of customers and users can resolve queries in up to 2 minutes. Furthermore, 87% classify the user experience as “good” and “great”. Therefore, use the chatbot to answer these questions and save your human team’s time. Firstly, you need to understand your customers' needs and analyze what they want when contacting your company: to make a purchase or reservation? Troubleshoot? Ask questions? Know about your brand’s actions? Through research with your customers or services already carried out, it is possible to identify their biggest pain points, find out what they expect from the company, the most used keywords, the way they speak, among other characteristics that will help you develop a chatbot tailored to the needs of its customers.