Post by sinthiya007 on Nov 9, 2024 5:52:31 GMT -5
The time when phone calls were the main way to communicate with potential customers is becoming a thing of the past. Today's customers prefer a faster and less intrusive way of communication - instant messengers. The TextBack editorial team turned to an expert to find out how this affects work processes.
In his author's column, Nikolai Shvedchikov, head of the integration company Extrovert, shared his vision of the reasons for such changes and the opportunities that they open up for marketers in the real estate market.
From Phone Calls to Messengers: Rethinking Customer Communication
If earlier the main tool for communication with on page seo service clients was a phone call, today more and more people prefer messengers. This is a response to the growing needs and expectations of clients, who are becoming more variable and demanding in terms of quality and convenience of communication.
Clients today are people who are overloaded with information, busy with their own affairs and often find themselves in situations where a phone call may be impossible or undesirable. Many of them prefer written communication. They may feel uncomfortable sharing their plans for purchasing a property with a call center operator while on the road, in front of strangers.
Communication by correspondence, even during negotiations in the office or on the road - this does not bring discomfort to a person. Among clients, you can meet many introverts and people who experience discomfort during personal meetings or telephone conversations: it is extremely important to understand that all people are different and the larger the audience of clients your communication should suit, the more variable and convenient the tool should be for different segments of this audience.
Main communication channels: WhatsApp, Telegram, Viber, Vkontakte and classic telephony
Each messenger has its own audience and usage features, which make them more or less preferable depending on the specific needs of the business and clients.
Telegram offers advanced security and privacy features, as well as the ability to create groups and channels, making it attractive to communities and businesses.
In his author's column, Nikolai Shvedchikov, head of the integration company Extrovert, shared his vision of the reasons for such changes and the opportunities that they open up for marketers in the real estate market.
From Phone Calls to Messengers: Rethinking Customer Communication
If earlier the main tool for communication with on page seo service clients was a phone call, today more and more people prefer messengers. This is a response to the growing needs and expectations of clients, who are becoming more variable and demanding in terms of quality and convenience of communication.
Clients today are people who are overloaded with information, busy with their own affairs and often find themselves in situations where a phone call may be impossible or undesirable. Many of them prefer written communication. They may feel uncomfortable sharing their plans for purchasing a property with a call center operator while on the road, in front of strangers.
Communication by correspondence, even during negotiations in the office or on the road - this does not bring discomfort to a person. Among clients, you can meet many introverts and people who experience discomfort during personal meetings or telephone conversations: it is extremely important to understand that all people are different and the larger the audience of clients your communication should suit, the more variable and convenient the tool should be for different segments of this audience.
Main communication channels: WhatsApp, Telegram, Viber, Vkontakte and classic telephony
Each messenger has its own audience and usage features, which make them more or less preferable depending on the specific needs of the business and clients.
Telegram offers advanced security and privacy features, as well as the ability to create groups and channels, making it attractive to communities and businesses.