Post by account_disabled on Dec 28, 2023 5:36:12 GMT -5
Despite this, although offline media continues to be good options for IEs, it is no longer enough. This is because, as in other segments and markets, potential students will also search for references and information online . be it on the site, on the blog or the institution's social networks. In this way, the one that presents the best content to the public will come out on top and present advantages in relation to the others, both in terms of ranking in search engines and in student acquisition. In the end, if your IE publishes quality content about the courses offered and the other areas of interest of the student. she will probably become a reference in terms of information.
Thus, at a moment of decision, there will be a greater Special Data chance that the public will have your institution in their minds, at least as one of the choice options. How to set up a strategy for the marketing funnel? Now that you know the funnel of an educational institution and its importance in the recruitment process, it is time to understand how to create a strategy for your potential students to advance through each stage. As we saw, to ensure that they are increasingly educated and ready when the time comes to choose an institution, one of the best ways is to invest in Content Marketing. To do this, you need to follow some steps.
Build your IE people Before producing content, the first step is to understand your audience well. For that, you must build the people of your IE. Personas are semi fictional representations of your students' profiles. They are based on real data and characteristics of the public of your educational institution. To create your IE personas, you can. Interview some students. Evaluate some demographic data based on information given at the time of registration of your registration Talk to a professional from your IE about the students' profile. After compiling all the data collected, try to look for patterns and create more personas for your institution.
Thus, at a moment of decision, there will be a greater Special Data chance that the public will have your institution in their minds, at least as one of the choice options. How to set up a strategy for the marketing funnel? Now that you know the funnel of an educational institution and its importance in the recruitment process, it is time to understand how to create a strategy for your potential students to advance through each stage. As we saw, to ensure that they are increasingly educated and ready when the time comes to choose an institution, one of the best ways is to invest in Content Marketing. To do this, you need to follow some steps.
Build your IE people Before producing content, the first step is to understand your audience well. For that, you must build the people of your IE. Personas are semi fictional representations of your students' profiles. They are based on real data and characteristics of the public of your educational institution. To create your IE personas, you can. Interview some students. Evaluate some demographic data based on information given at the time of registration of your registration Talk to a professional from your IE about the students' profile. After compiling all the data collected, try to look for patterns and create more personas for your institution.